Velcheck & Finger Roof Consulting & Service

LOCATION: W231N2844 Roundy Circle East, Pewaukee, WI 53072


Year founded: 2006

Product or service offered: Commercial roof consulting, project management, roof repair service

Projected 2009 revenue: $5 million

CEO, President/Owner(s): Patrick Finger, president; David Velcheck, vice president

Leadership team: Steven Kircher, superintendent; Ryan Lettau, solar consultant/project engineer; Heather Nasca, office manager; Kurtis Werowinski, senior project manager

Target clientele: Commercial real estate managers, industrial, retail, school districts, commercial building owners

Business organization memberships: Building Owners and Managers Association (BOMA), Plant & Facility Mtc Association (PFMA), International Facility Management Association (IFMA), Association for Facilities Engineering (AFE), Institute of Real Estate Management (IREM), National Association of Industrial and Office Properties (NAIOP), Metropolitan Milwaukee Association of Commerce (MMAC), Wisconsin Association of School Business Officials (WASBO), Midwest Renewable Energy Association (MREA), Wisconsin Roofing Contractors Association (WRCA), National Roofing Contractors Association (NRCA)

What has fueled your company’s growth? The primary source contributing to the growth of the company is the development of relationships through networking events and marketing seminars. In addition, we maintain a presence in the community through sponsorships with such organizations as Boy Scouts of America and the Real Estate Alliance for Charity, Inc. Not only does the dedication to community contribute to  success, but our commitment to exceeding customer expectations, providing a high level of service, and keeping strength in our employee relations all factor into progressive growth.

What is the biggest obstacle to your company’s growth?

One factor hindering the growth of the company is the ability to effectively manage the exponential growth. Due to the rapid growth and expansion of the company, it has been difficult to implement procedures and processes to accommodate the many changes.

Do you plan any changes in your company in the upcoming months?

Velcheck & Finger plans to implement a new accounting software package to simplify job and labor costing, in addition to developing a customer database to efficiently track information. Furthermore, additional process and procedure manuals will be developed and executed to streamline operating systems. Velcheck & Finger has also become the parent company of Shield Facility Services, Inc., a building and maintenance company, in order to offer a broader range of services to new and existing clients

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

One business owner who is admired by the owners of Velcheck & Finger is Richard Meeusen of Badger Meter, Inc. of Milwaukee for his passion and enthusiasm for the city and residents of Milwaukee.

What is the outlook for the business conditions of your industry over the next several months?

The outlook for the roofing/construction industry as a whole is very soft. However, because of the unique services our organization provides in the roofing industry, we feel Velcheck & Finger is positioned for stable and continued growth.

What is your company’s key strategy for rising out of the recession?

As we continue to produce in this time of hardship, it is the company goal to maintain high levels of service, professionalism, and reliability. This will be done through continued participation in external sources by networking and marketing, but also internally through the implementation of effective processes and procedures. Velcheck & Finger will strive to bring each aspect of our strategy together for the continued, successful growth of the company now and into the future.


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