United Way of Greater Milwaukee and Waukesha County raised over $59.7 million through its annual fundraising campaign, the nonprofit announced Thursday evening.
In total, United Way raised $59,744,243 — surpassing the $57.5 million goal it announced back in August by about $2.2 million. This is also about $2.7 million more than United Way raised during last year’s campaign.
The campaign focused on four initiatives: ending family homelessness, reducing barriers to employment and advancement, ensuring digital equity — also called “techquity” — and improving mental wellness among teens. United Way will continue to focus on these initiatives in 2025.
The campaign’s largest corporate supporters included:
- T&M Partners and the Kelben Foundation, $5 million
- Baird, $4.6 million
- Johnson Controls, $3.7 million
- Northwestern Mutual, $3.4 million
- Aurora Health Care, $2.3 million
- Rockwell Automation, $2.2 million
- BMO, $1.8 million
- We Energies, $1.5 million
- Froedtert Health, $1.1 million
- Ascension Wisconsin, $1 million
- Husco $1 million
- ManpowerGroup, $1 million
The four co-chairs of the campaign included John Florsheim, president of Weyco Group; Craig Jorgensen, president and CEO of VJS Construction Services; Scott Turner, president of Children’s Wisconsin – Hospitals and executive vice president of Children’s Hospital and Health System; and DeVona Wright Cottrell, chief legal officer and general counsel of GMR Marketing.
“At United Way, we couldn’t do what we do without the support of the thousands of people who share the vision for a better community,” said Amy Lindner, president and chief executive officer of United Way of Greater Milwaukee and Waukesha County. “We are so grateful to everyone who donated, who volunteered, and supported United Way. Lives will continue to be changed because of their generosity.”
Find opportunities for giving and profiles of southeastern Wisconsin nonprofits in the 2025 Giving Guide from BizTimes Media.
