United Way launches 2016 fundraising campaign

Nonprofit News

The United Way of Greater Milwaukee & Waukesha County has set its 2016 fundraising bar slightly higher than last year.

The organization aims to raise $60.125 million over the next four months. The United Way’s 2015 fundraising goal was $60 million.

The money raised will support the United Way’s more than 220 programs and 110 partner agencies in southeastern Wisconsin.

“Our community is at a crucial tipping point,” said Richard Meeusen, chairman, president and chief executive officer of Brown Deer-based Badger Meter Inc. and campaign co-chair. “The bottom line is that we have much more work to do to make our four-county region stronger, safer, healthier and more united. Gifts to the Community Fund ensure that United Way is able to address the root causes of issues that affect our community the most.”

The organization also announced it has set a volunteerism goal for the next four months. The United Way is hoping to get volunteers to commit to 16,750 total hours of service during its Season of Caring initiative, which began in August and will run through December.

The fundraising campaign will run through Dec. 14.

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Ben Stanley, former BizTimes Milwaukee reporter.

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