United Way in Waukesha County campaign struggling to reach $4.75 million goal

United Way in Waukesha County is rallying community support for its 2013 annual fundraising campaign with concern that its goal of $4.75 million may not be met by Jan. 31 when the campaign ends.

 

The nonprofit organization announced that as the campaign hits its halfway mark, campaign dollars sit at about $2.8 million, equal to 59 percent of the fundraising goal.

United Way in Waukesha County is turning to the community for help.

“We are asking for the community’s additional support, said Jim Ambrose, 2013 campaign tri-chair and president of GE Capital, Healthcare Financial Services. “It will take a concerted effort from the local community to raise the needed resources. We are confident that Waukesha County residents and businesses will respond to our call for action with generosity and compassion to serve our neighbors in need.”

Last year’s campaign, supported by more than 500 area organizations and more than 12,000 individuals, benefitted more than 62,000 individuals with health and human services.

While some businesses’ internal campaigns for the nonprofit have collected more dollars this year than in past years, other businesses’ internal campaigns have fallen short, creating mixed results midway through the campaign run.

“We have seen tremendous corporate and individual donor support this year, but unfortunately we are also seeing some losses that cause concern for our final outcome,” said Jayne Thoma, executive director of United Way in Waukesha County.

Financial contributions to the United Way’s campaign can be made by calling the nonprofit’s office at 262-547-8459 or by visiting www.unitedwaywaukesha.org/give.

Companies can still organize their own workplace fundraising campaigns, and donors also have the option of contributing appreciated stock.

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