Troy Vosseller

Bravo! Entrepreneur: Award Winners


Troy Vosseller


Co-founder, gener8tor


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Employees: 25

For Troy Vosseller, being an entrepreneur runs in the family. His father was an entrepreneur and from early on, Vosseller had aspirations to do the same.

From his dorm room at the University of Wisconsin-Madison, Vosseller and a friend formed the “Sconnie” brand, first selling T-shirts. The brand has since evolved into a full-fledged store on State Street in Madison, Sconnie Beer and a Sconnie Bar near Camp Randall Stadium.

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In 2012, Vosseller co-founded Madison- and Milwaukee-based gener8tor, now a nationally-ranked accelerator that invests in high-growth startups.

Today, the organization has locations in Madison, Milwaukee and Beloit, and is in the process of expanding farther, to northeast Wisconsin, Minneapolis and beyond.

Recognizing the organization primarily served just one stage of innovative startups, Vosseller and his team established gBETA in 2015. The gBETA program is for early-stage startups and ideas not eligible for the traditional program. gBETA has expanded to include Madison, Milwaukee, Beloit, Indianapolis, Cincinnati, Minneapolis, northeast Wisconsin and also gBETA Medtech to support and foster ideas in medical technology.

Under Vosseller’s direction, gener8tor has helped create thousands of jobs in the companies it has worked with, formed many strategic partnerships, and helped raise millions of dollars in financing. 

Vosseller and his team have helped shape Wisconsin’s startup landscape, and through perseverance and commitment have helped put Wisconsin on the map as a place to grow ideas and innovations.

The organization regularly supports startup organizations through its growing network of experienced mentors, technologists, corporate partners, angel investors and venture capitalists.

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