The promise and power of local

How small businesses can leverage increased consumer interest

Maranta Plant Shop co-founder Michelle Alfaro.
Maranta Plant Shop co-founder Michelle Alfaro.

For as much hardship as small businesses have endured during the COVID-19 pandemic, there was at least one positive outcome: the drive to support local. According to a June 2020 survey by e-commerce platform Shopify, 46% of participating consumers in the U.S. and Canada had shopped at local, independently-owned businesses since the pandemic hit. Of

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Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.

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