The promise and power of local

How small businesses can leverage increased consumer interest

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For as much hardship as small businesses have endured during the COVID-19 pandemic, there was at least one positive outcome: the drive to support local. According to a June 2020 survey by e-commerce platform Shopify, 46% of participating consumers in the U.S. and Canada had shopped at local, independently-owned businesses since the pandemic hit. Of

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