The Last Word: Growth boils down to people, product and process

Jason Liu
Jason Liu Photo by Lila Aryan

Jason Liu has been CEO of Zywave since 2018. He says people, product and process are important for growth, but each matters in a specific way.

“When I think about business growth, it all boils down to three things: people, product and process. A solid foundation for any company is built upon its people. And while it’s essential to hire the best people, it’s equally important to continue to train, manage and mentor those individuals so they continue to grow with your business. In our fast-paced world, that’s often where employers fall short.

“With the right people in place, the next priority is product. Instead of trying to specialize in many things, in my experience, companies are most successful when they double-down on what they do best. With a clearer focus on fewer initiatives, you can put more resources behind making your company’s best products the best products in your entire industry.

“Finally, to help ensure success, a growth company needs the right types and the right amount of processes in place. Too few processes leave room for ambiguity and inefficiency, while too many may become cumbersome and unproductive. Striking just the right balance will facilitate organization and communication to drive better execution.

“With the best people working on your best products, and clearly defined internal processes in place, a company can be successfully positioned for long-term growth.”

Zywave
Wauwatosa
Industry: Insurance technology
Employees: 300 local, nearly 400 globally
zywave.com

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