“The Great Workplace: How to Build It, How to Keep It and Why it Matters”

    In their book, “The Great Workplace: How to Build It, How to Keep It and Why it Matters,” authors Michael Burchell and Jennifer Robin explain the concept of a great workplace and highlight companies such as General Mills, Google and Microsoft as examples of great workplace cultures.

    The book explores the model of a great place to work, defined by The Great Place to Work Institute that develops the annual ranking of the Fortune 100 Best Companies to Work For.

    In the book the authors answer the fundamental question, “What is the business value of creating a great workplace?” The authors use best practices and real-life examples from employees who work at companies on the list to explain the value to readers.

    The book is available at 800CEORead.com.

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