Author Michele Wucker describes a “gray rhino” as a highly probable, imminent threat that can be seen as a dust cloud on the horizon long before the animal comes charging into view.
In her book, “The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore,” Wucker likens the ominous “rhino” to the Lehman Brothers crash of 2008, the aftermath of Hurricane Sandy, the chaos in the Middle East and all of the other disasters we have had advance knowledge of.
Drawing on her background in policy formation and crisis management, as well as interviews with world leaders, Wucker explains how significant crises can be recognized and countered strategically. “The Gray Rhino” uses persuasive stories, real-life examples, and practical advice to show managers, investors, planners and policy makers how change really occurs.
“The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore” is available on www.800ceoread.com for $14.99.