In an increasingly competitive and evolving marketplace, the ability to remain agile is a must for companies determined to maintain their edge, according to Amanda Setili.
In her new book, “The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World,” Setili advises readers on how to be agile in the developing business environment and make smart decisions about new opportunities, viable investments and necessary changes.
Setili, who is managing partner of strategy consulting firm Setili & Associates, defines agility as “the ability to identify new opportunities and capitalize on them quickly.”
“In my work with organizations in every industry, I have discovered that the most consistently successful companies – with success defined in terms of growth and profitability – are the most agile,” Setili states.
“These organizations are able to see and respond to changes in the marketplace more capably and quickly than their competitors,” she writes, following her work with companies like Coca-Cola, Delta Air Lines, The Home Depot and Walmart.
Three components critical to a company’s agility are market agility, decision agility and execution agility, which are detailed in the book.
“The Agility Advantage” is available on www.amazon.com for $21.78.