Sweeney releases book on changing human behavior

Joe Sweeney, a strategic advisor at Milwaukee-based Corporate Financial Advisors, has released a new book, called “Moving the Needle.”

Sweeney, a New York Times bestselling author of “Networking is a Contact Sport,” wrote the book in partnership with Mike Yorkey and Wiley Publishing. It features his real-life experiences as a national speaker, business and leadership trainer, entrepreneur, former sports agent and investment banker.

From athletes to executives, Sweeney says his new book will feature advice on how to get clear, get free and get going with tools to help individuals and teams consistently perform at a high level. The book outlines Sweeney’s “Winning Game Plan” to help individuals and teams achieve goals.

“I have found that effectively serving others in leadership roles is not accomplished by doing big things; it is accomplished by developing the necessary habits that enable one to consistently do the right things on a daily basis,” said Dirk Debbink, retired vice admiral of the U.S. Navy and former chief of the Navy Reserve. “’Moving the Needle’ provides the tools to steer you on the course to effectiveness and influence.”

A portion of the sales of the book will be donated to the Navy SEAL Foundation. More information about the book is available at www.joesweeney.com/GetClear.

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