Super Steel LLC

    Address: 7900 W. Tower Ave., Milwaukee, WI 53223


    Year Founded: 1923

    Product or Service offered: Contract manufacturer capable of providing a broad range of prototyping, manufacturing, production fabricating, coating and assembly services to a variety of markets.

    Projected 2013 Revenue: $65 million

    President and CEO: Dirk Smith

    Other key members of the leadership team: Paul Luber, owner; Fred Luber, owner

    Target Clientele: Large to mid range OEMs in the construction, agricultural, mining, defense, transportation, power generation and heavy industrial industries.

    Business organization memberships: Granville-Brown Deer Chamber of Commerce, Metropolitian Milwaukee Association of Commerce, Fabricators & Manufacturers Assocation, American Welding Society, MRA – Institute of Management, Manufacturing Careers Partnership

    What has fueled your company’s growth?: “Our commitment to our customers, employees and supply base. We truly want to be the best solution at all levels.”

    What is the biggest obstacle to your company’s growth?: “Finding candidates for our skilled trade positions. There is a lack of qualified welders as well as qualified machinists.”

    Do you plan any changes in your company in the upcoming months?: “The acquisition of machining capacity to support our growth and overall strategy.”

    Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?: “The leaders of organizations that aspire to be the best in their respective arenas. It is the last 10 percent that separates mediocrity from excellence.”

    What is the outlook for the business conditions of your industry over the next several months?: “The outlook is strong for contract manufacturers that are performing and have a diversified customer portfolio across all industries.”

    What is your company’s most important growth strategy right now?: “Employ the best people that want to be part of a culture of winners.”

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