State launching $1.9 million campaign to attract veterans

Part of $6.8 million initiative approved by lawmakers

An example of Wisconsin's ads targeting veterans transitioning to civilian life.

Last updated on May 14th, 2019 at 05:49 am

The state of Wisconsin is launching a $1.9 million effort to convince military personnel and their spouses to relocate to the state when they transition to civilian life, Gov. Scott Walker announced Friday.

The campaign is part of $6.8 million state lawmakers approved earlier this year for marketing to attract potential workers to the state. An initial campaign targeted millennials in the Chicago-area earlier this year. That effort expands to other Midwestern cities this fall and the state targets alumni of higher education institutions in Wisconsin as well.

“As our dedicated members of the military prepare to return to civilian life, they are looking for the best place possible to start a new career, raise a family and enjoy an outstanding quality of life. We are going to make a strong case that Wisconsin can meet all those needs – and more,” Walker said in a statement.

An example of Wisconsin’s ads targeting veterans transitioning to civilian life.

The governor and a number of members of his administration are making stops at businesses around the state Friday to promote the new effort.

The veteran campaign includes sending a delegation of Wisconsin officials to military basis in California, Washington, North Carolina, Hawaii, Missouri, Texas, Georgia, Germany and Japan. The governor’s office says the state is the first to partner with the U.S. Chamber of Commerce Foundation’s Hiring our Heroes program. The delegation will be attending Hiring our Heroes’ summits at each base, starting with Camp Pendleton Marine Corps Base in California on Wednesday and Thursday of next week.

Other elements of the effort include a paid media campaign that will run through June 30, 2019. Social media posts targeting transitioning veterans, geo-targeted digital ads around bases the delegation is visiting and print and online ads in publications targeting transitioning veterans and their spouses are all included in the paid media campaign.

A section of, the state’s talent attraction website, will be dedicated to info for veterans. The Department of Workforce Development is also adding a military occupation code search tool to its website to help veterans find jobs matching their skillsets.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

No posts to display