‘Startupland’

Book Review

Mikkel Svane traces the highs and lows of building a business from scratch in his new book, “Startupland: How Three Guys Risked Everything to Turn an Idea Into a Global Business.”

Svane is founder and chief executive officer of Zendesk Inc., a San Francisco-based enterprise software company. With two friends and their families in tow, Svane migrated from Copenhagen to California to launch a venture whose success was uncertain from the start.

After growing the company globally and continuously working to build on that growth, Svane has pulled together his hard-learned lessons to inform and empower other budding entrepreneurs. His book covers each inch of his startup experience and the challenges that stood in his way – from sitting on the brink of being broke to overcoming critical mistakes to uprooting himself and his family for the sake of his dream.

While inspiring the next wave of entrepreneurs, Svane’s book also serves to debunk myths about startup companies and their founders.

“Startupland” is available on www.800ceoread.com for $9.89.

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