Sports talk radio station jumps into FM

The growth of sports talk radio in the Milwaukee market continued this week with Entercom Communications’ announcement that its all-sports talk outlet, 1250 WSSP-AM, is expanding onto the FM dial on 105.7, with an H.D. frequency at 103.7-2.

 

Listeners who still manually search for stations may have stumbled across the simulcast on the FM signal over the summer, but this week’s announcement marks the formal rollout of the new look behind the frequency as SportsRadio 105-7 The Fan.

Going forward, all of the local air talent and shows heard on 1250-AM will be heard on 105.7-FM in full simulcast. There will be a new website too, at 1057FMtheFan.com.

The 1250 logo will be “retired.”

The radio stations’ on-air talent includes Steve “Sparky” Fifer, Tim Allen, Ramie Makhlourf, Bill Michaels, Chuck Friedmund, Mike Wickett and Mike McGivern, as well as former Green Bay Packers Leroy Butler and Gary Ellerson.

For additional information, visit BizTimes media partner OnMilwaukee.com.

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