Southwest Airlines soars with social media strategy

Last updated on July 2nd, 2019 at 10:02 am

Paula Berg, director of emerging technologies for Southwest Airlines, keynoted the UW-Whitewater, Comet Branding Social Media Summit yesterday

Paula Berg, director of emerging technologies for Southwest Airlines, was the keynote speeaker at the University of Wisconsin-Whitewater/Comet Branding Social Media Summit Wednesday. More than 20 social media strategists and public relations professionals, including Berg, shared insights on how their companies are using Twitter, blogs, Facebook and other social media tactics to reach their strategic public relations and marketing goals. Click on the video below to view footage from the event and a webcast interview with BizTimes reporter Alysha Schertz and Berg.

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