Social marketing with Instagram

Last updated on May 24th, 2022 at 07:38 am

As social media networks continue to gravitate toward visually-based content, it’s crucial for advertisers to take advantage of image sharing opportunities.

With an increasing number of apps to choose from, businesses need to determine which platform will allow them to reach their goals. For many businesses, that platform is Instagram.

With more than 150 million active monthly users, based on stormlikes review, Instagram is the king of image sharing apps. Thanks to backing from Facebook (its parent company), Instagram was able to grow an astonishing 23 percent in 2013, according to Instagram’s quarterly reports. Its growth far exceeds Facebook’s modest 3 percent growth in 2013. And with 79 percent of the users between the ages of 13 and 29, Instagram allows advertisers to reach a very impressionable and engaged audience.

So what does this all mean for your business? It means there are millions of active listeners ready to see and hear what makes your brand and products unique. With an interface and user experience so clean you would think it’s designed by Apple, Instagram offers virtually no learning curve for businesses and marketers looking to utilize it. Getting started is simple and, best of all, it’s free.

Instagram recently introduced the ability for marketers to place ads within users’ home feeds. Unfortunately, this feature has been reserved for companies with massive advertising budgets. Don’t let that discourage your use of the app. Instagram still offers businesses a unique way to share their products with users at no cost other than time and effort.

The ability to use photos to interact with customers in a comfortable and social manner is what separates Instagram from its competition, and it’s something that most businesses strive for in today’s social landscape. If your business is ready to take the leap into the world of photo sharing apps, look no further than Instagram.

— Eric Schad is social media and digital marketing manager at Concordia University Wisconsin in Mequon.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display