Smart Choice MRI expands into Twin Cities

Will have four locations in that area by end of year

Smart Choice MRI
A scanner at a former Smart Choice MRI clinic.

Mequon-based Smart Choice MRI is opening its first location in the Twin Cities, and will have four locations in that area by the end of the year.

Smart Choice MRI
A GE scanner at a Smart Choice MRI clinic. (PHOTO: Richard Anderson)

The company is opening a Smart Choice MRI clinic in Richfield, Minnesota today. Another clinic will open in Woodbury, Minnesota on Oct. 4.

Two more Twin Cities locations will open by the end of the year, the company says.

“We’re excited to be opening our doors in the Twin Cities,” said Rick Anderson, Smart Choice MRI chairman and CEO. “We anticipate that the community will welcome our approach to value-driven care. The rise of high deductible health plans has fueled consumers who understand their options and demand a higher level of service from their providers. Quality, service-focused care at a fair, transparent price has never been more important.”

By the end of 2016, Smart Choice MRI will have as many as 18 clinics in Wisconsin, Illinois and Minnesota and the company has said it will begin expanding outside of the Midwest in 2017.

Smart Choice has raised more than $14.5 million since December to fuel its expansion. Chicago-area health system Edward-Elmhurst Health contributed $7 million, while Appleton-based Thedacare contributed $3 million.

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.

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