SHEBOYGAN – Big Dance means big business in Badgerland

Last updated on July 3rd, 2019 at 07:14 pm

When the Badgers win, so do sports bars.

And sporting goods stores and beer distributors.

As the Wisconsin Badgers made their way to the Final Four in the NCAA Division 1 Men’s Basketball Championship, fans have been responding with whoops and open wallets.

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