Business executives attending the Wisconsin Business & Technology Expo will be welcome to attend any of 24 seminars designed to help them grow their companies.
Small Business Times will present the Wisconsin Business & Technology Expo, which is the largest business-to-business networking event in the state, May 3-4 at the Exposition Center at Wisconsin State Fair Park in West Allis.
Seminars will be presented by experts in a wide range of fields, ranging from human resources and Web site development, to sales, legal advice and doing business in China.
The seminars will be presented in between the main breakfast, lunch and after-hours events at the Expo.
"We really want to make the Expo an all-day experience for businesspeople. They can come to hear a great speaker at a breakfast program in the morning, attend a couple of seminars, have lunch with some of the brightest entrepreneurs in the region and visit the booths of some of the most innovative companies in Wisconsin," said Dan Meyer, publisher of Small Business Times. "You can make a day of it, and you can learn a lot and meet a lot of interesting people."
Companies will showcase their goods and services at more than 240 booths at the Expo.
More than 3,000 people attended the inaugural Expo last year, and this year’s event will be even bigger, Meyer said.
The schedule for the Expo seminars follows:
Wednesday, May 3
9:45-10:30 a.m. Stages of organizational growth and development – Business executives must evolve their leadership styles. Presentation by Phil Mydlach of Mydlach Advisory Services. Phil also writes a column on performance in Small Business Times.
9:45-10:30 a.m. Media Rich Internet Marketing – Are potential customers really potential buyers if they aren’t on broadband? Presentation by Kirk Strong of Smart Interactive Media.
9:45-10:30 a.m. How Advertisers Can Manage Their Way Through Exploding Media Options – Presentation by Bob Welke, Blue Horse Inc.
10:45-11:30 a.m. Grow Your Sales: Leverage Your CRM Database For More Effective Direct Marketing – Presentation by Effective Solutions and Heritage Printing.
10:45-11:30 a.m. Maximizing Opportunities in China – Presentation by Ulice Payne of Addison & Clifton LLC.
10:45-11:30 a.m. No Such Thing as a Digital Handshake: Strategies for Successful Technology Contracts – Presentation by The Schroeder Group S.C., Attorneys at Law.
1:45-2:30 p.m. Technology Enabling Business – Deliver more personalized customer service and make every customer a customer for life. Presentation by Tushaus Computer Services.
1:45-2:30 p.m. Five Simple Ways to Increase Your Profits 61 Percent – Presentation by Action International.
1:45-2:30 p.m. Growth for Young Executives – Presentation by Susan Marshall, consultant and author of "How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work."
2:45-3:30 p.m. Attract, Develop, Engage, Retain: How to Make Your Employees Your Competitive Advantage – Presentation by MRA – The Management Association Inc.
2:45-3:30 p.m. Blogging and Online Customer Community for Small Business – Presentation by Milwaukee Interactive Marketing Association (MIMA).
Thursday, May 4
9:45-10:30 a.m. Dealing With a Disabled Employee: How Far backwards Do You Have To Bend? – Presentation by R&R Insurance Services, attorney Douglas Feldman, with Lindner & Marsck, S.C.
9:45-10:30 a.m. Lean Best Practices: Today and Tomorrow – Hear two manufacturing case histories and get the scoop on what is happening with Lean on a national basis. Presentation by The Paranet Group Inc.
9:45-10:30 a.m. Using Technology in the Hiring Process to Drive ROI – Presentation by Broadlook Technologies.
9:45-10:30 a.m. Maximize Your Mobile Workforce – Need to be more efficient and cost-effective in the field? Field Force Manager, an easy-to-use mobile solution, is designed to reduce downtime and streamline billing processes. Presentation by Verizon Wireless.
10:45-11:30 a.m. Ideas and Strategies for Controlling Health Care Costs – Presentation by The Rauser Agency.
10:45-11:30 a.m. Driving Business Value Through Your IT Infrastructure – Learn how system availability is affecting your business. Presentation by Transcendent LLC.
10:45-11:30 a.m. Estate Planning: Protecting Your Family and Business – Presentation by William Komisar, CPA, JD, and Andrew Komisar, CPA, JD, Komisar Brady & Co. LLP.
1:45-2:30 p.m. High Performance Metrics = High Performance – Presentation by Heath Corp. and Organization Development Consultants Inc.
1:45-2:30 p.m. Create a Security Action Plan – Presentation by Inacom Information Systems.
1:45-2:30 p.m. How to Maximize Your Negotiating Potential – Presentation by Christine McMahon of Christine McMahon & Associates. Christine also writes a column on negotiations in SBT.
2:45-3:30 p.m. The Language of Sales – Presentation by Jerry Stapleton of Stapleton Resources. Jerry also writes a column on sales in SBT.
2:45-3:30 p.m. Search Engine Optimization – Learn why your site didn’t’ make the top 10 on Google. Presentation by Kirk Strong of Smart Interactive Media.
2:45-3:30 p.m. Maximizing Your CEO Potential – Presentation by Cary Silverstein of Strategic Management Associates LLC. Cary also writes the "Company Doctor" column in SBT.
