Milwaukee-based SOHO Publishing will host the “NAKED|bizgrowth Social Media Seminar on Tuesday, May 12 from 8 a.m. to 4 p.m. at Bucketworks, 1340 N. Sixth St., Milwaukee.
The event is sponsored by Spreenkler of Milwaukee, and the keynote speaker for the event is Brian Kalma, vice president of user experience and web strategy at Zappos, a shoe company that has embraced social media and its tools to provide a unique user experience to its customers.
“Brian and Zappos, is just the perfect example of a company not being afraid to dip into the social media landscape,” said Steve Glynn, president of Spreenkler. “He is really smart, really creative, and represents Zappos’ culture very well. He is always driving towards finding what Zappos’ next user interface will be.”
“This seminar will guide growing businesses through many aspects of the social media landscape, focusing on social media as a useful ‘channel’ to monitor,” said Cd Vann, owner of Soho Publishing. “Companies need to know how to use these channels to their own advantage, which means effectively listening to, engaging, supporting and embracing their online networks.”
Businesses interested in better managing their corporate brand by engaging their online communities are invited to attend.
The full day seminar will also feature six PR, branding, marketing, and social media professionals from the Milwaukee area who will present real life case studies for attendees to examine.
Those presenters include: Cindi Thomas, group director, experience design for business communications at Fullhouse Interactive in Milwaukee; Jason Weaver, founder and CEO of SWAY, Inc., Middleton; Scott Baitinger, vice president and creative director of Mader Communications in Mequon; Stephanie Kern of Vanderbloemen Creative in Milwaukee; James Carlsonm director and founder of Bucketworks; and Chris Moander, attorney that focuses on business law and estate planning.
“NAKED|bizgrowth is not about ‘linking in,'” Vann said. “For many businesses, their consumers are already on line and chatting about their brand. The question is: Are these businesses listening?”
The seminar cost is $55 per participant, which includes lunch and all course materials. Registration, a seminar agenda, and more information is available at www.sohobiztube.com.
“This seminar’s goal is to explain the reality of social media as a manageable branding and monitoring tool in order to engage and react with your clients, consumers and users of your brand,” Vann said. “Companies need to embrace social media. It is here to stay, and should be a vital part of their marketing, PR and branding strategies.”
