Security Personnel, Inc.

Location: 12521 W. Hampton Ave., Butler


Year Founded: 1971

Product or Service offered: Security Personnel is a service company that provides security guards and loss prevention officers.

Projected 2010 Revenue: Not disclosed

President: Nancy Hyndman

Other key leadership members: Richard Fuller, vice president of operations; Thomas Godwin, general manager; Rebecca Schatz, human resource manager; Jon Zolinski, scheduling manager; Adam Lopez, loss prevention manager; Rick Dempsey, fleet manager.

Target Clientele: Retailers, banks, nursing homes, corporate offices, industrial complexes, apartment buildings and construction sites.

Business Organization Memberships: MMAC, COSBE, CGB steering committee, ASIS, TEMPO, Butler and Brookfield Chambers of Commerce.

What has fueled your company’s growth?

“Growing our loss prevention division, a strong commitment to customer satisfaction and client referrals.”

What has been the biggest obstacle to your company’s growth?

“Growth has slowed due to increased competition in Southeastern Wisconsin and current economic conditions resulting in contracts being bid and awarded on lower margins.”

Do you have any planned changes for your company in the coming months?

“We plan to create a more aggressive marketing strategy and to look for new opportunities at businesses that have proprietary security.”

Who are the business people, locally or nationally, whom you admire? What traits do those people exhibit that make you admire them?

“Thomas Jefferson sums it up, ‘honesty is the first chapter in the book of wisdom,’ Entrepeneurs who demonstrate integrity in business and respect in relationships are to be most admired.”

What is the outlook for the business conditions of your industry over the next several months?

“The security industry will continue to experience sliding margins; average growth will decrease to single digits and looming on the horizon is the impending healthcare bill.”

What has been your company’s key strategy for rising out of the recession?

“Continue to focus on the basics: customer satisfaction, monitor expenses/receivables and promote, promote, promote.”

Congratulations from the strategic partners behind Security Personnel, Inc.

Thomas M. Powers, CPA
(262) 784-6210

(414) 298-1000

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