Schreiber to head New York BlueCross division

Anthem Blue Cross and Blue Shield in Wisconsin begins search for replacement

Larry Schreiber

Lawrence Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin, has been named the new president of Empire BlueCross BlueShield in New York. He will begin at Empire’s Manhattan headquarters on Dec. 28.

Larry Schreiber

Schreiber joined Indianapolis-based Anthem in 2006 and has served as president of Anthem Blue Cross and Blue Shield in Wisconsin since 2009. The health insurer has more than 1,100 employees across the state. Under Schreiber’s watch, Anthem saw a “significant” increase in membership and financial growth, the company said. Anthem was recognized by the Blue Cross and Blue Shield Association as the fastest growing Blue Cross Blue Shield Plan in 2010.

“We don’t have a new president to announce right now,” said Scott Larrivee, public relations director at Anthem Blue Cross and Blue Shield in Wisconsin. “Larry will be around to help with the transition and while we get an interim structure in place.”

Empire is a wholly-owned subsidiary of Anthem Inc. and the largest health insurer in New York, covering more than 4 million residents.

Schreiber, a New York native, replaces Brian Griffin at Empire BlueCross, who in September was appointed president of Anthem’s Commercial and Specialty Business Division. He will be tasked with overseeing Empire’s small and large group and individual business, as well as the future strategy of the division and its interactions with elected officials and thought leaders.

Schreiber previously worked in executive management roles at UnitedHealth Group and Aetna.

“Empire has provided quality, affordable health insurance to New Yorkers for over 80 years,” Schreiber said. “It’s an honor to be asked to lead this company, and I look forward to finding even better ways for Empire to focus on delivering a more personalized health care experience for our members and health care consumers.”

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Molly Dill, former BizTimes Milwaukee managing editor.

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