Racine-based SC Johnson has been named one of the top 50 most reputable consumer companies in the U.S. by the 2015 RepTrak 100 study.
The list, compiled by the Reputation Institute, used more than 50,000 interviews to rank public perception of a company’s innovation, leadership, governance, citizenship, workplace, performance and products/services.
“I’m thrilled for SC Johnson to be recognized for these dimensions and our efforts to build a company the public can trust,” said Fisk Johnson, chairman and chief executive officer of SC Johnson. “These criteria are representative of our values, and as a family company, we hold ourselves to a higher standard to ensure we make products consumers can confidently use in their homes.”
The consumer category in which SC Johnson was honored included companies that manufacture, market and sell consumer products, durables and food and beverage products.
“The top U.S. companies proactively manage their reputations by investing as much in corporate dimensions like governance, citizenship and workplace as they do in their products and services,” says Brad Hecht, chief research officer at Reputation Institute.
“Companies with strong reputations are 15 times more likely to attract better talent and they reap significant financial benefits, too. The most reputable companies see a stock performance that is two times better than the overall market and they benefit from a 6.5 percent increase in recommendations every time they improve their RepTrak score by five points.”
SC Johnson, which makes household cleaning, storage, air care, pest control and shoe care products, has $9 billion in annual sales and about 13,000 employees worldwide.