Racine-based S.C. Johnson recently posted detailed listings of the ingredients of more than 200 of its products on a web site: www.WhatsInsideSCJohnson.com. The site includes the ingredients 129 of the company’s air care products and 76 home cleaning products – including explanations of what the ingredients are.
"Today’s families want to know what’s in the products they use in their homes," said S.C. Johnson chairman and chief executive officer Fisk Johnson. "For us, it’s about living up to the trust our consumers put in us."
The disclosures include consumer-friendly lists of ingredients, as well as more technical listings using the International Nomenclature of Cosmetic Ingredients (INCI) and an explanation of each ingredient’s purpose. The site also lists the dyes used in the products, and will list preservative and fragrance ingredients by Jan. 1, 2012.
"Transparency doesn’t mean cherry-picking which things to share and which things to hide. It means opening the door and letting people see what you’re made of," Johnson said.
S.C. Johnson is making its information accessible in three ways: the web site (www.WhatsInsideSCJohnson.com), a toll-free number (1-800-558-5252), and on product labels that will be phased in for home cleaning and air care products by January 2012.