S.C. Johnson to sell Edge, Skintimate brands

Racine-based S.C. Johnson & Sons Inc., will sell its Edge and Skintimate shave brands to Energizer Holdings Inc., a St. Louis-based household and personal products company. The transaction requires regulatory approval, and a close date has not been set.

Energizer may pay S.C. Johnson shares of stock worth approximately $310 million for the brands, according to a company release.

“We are very excited about combining the Edge and Skintimate brands with our Schick-Wilkinson Sword shaving business, strengthening both in the process,” Ward Klein, CEO of Energizer said. “As leading brands in the U.S. men’s and women’s shave preparation category, Edge and Skintimate are a logical and attractive adjacency for our shaving business.”

An S.C. Johnson spokesperson said there will be no job losses related to the sale of the shaving product brands. Edge and Skintimate were the two remaining brands left in S.C. Johnson’s personal care product division.

“This is a good deal for Johnson – we have sold all of personal care brands – and now we can go look at acquisitions that are more strategic with the core of our business in the air care, home cleaning, home storage and pest control categories,” the spokesperson said.


Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display