Ryan is star of new Wisconsin Tourism commercial

University of Wisconsin men’s basketball coach Bo Ryan is the star in the latest Travel Wisconsin television commercial.

The spot takes viewers from the chaos of the basketball court at the Kohl Center in Madison to fun attractions and activities around the state, with Ryan at the center of it all. In the commercial, special effects give the appearance that Ryan is driving a go-kart, ziplining and cruising atop a water skiing pyramid.

This latest commercial also reunites Wisconsin natives and “Airplane!” writers and directors David and Jerry Zucker and Jim Abrahams (ZAZ) for the seventh time to create a TV spot for Wisconsin Tourism. The spot will premiere during the Big Ten NCCA Basketball Tournament this weekend and will run in Chicago, Minneapolis-St. Paul, Milwaukee and Madison.

“Bo Ryan was an incredibly good sport during the filming of this ad,” said Wisconsin Department of Tourism Secretary Stephanie Klett. “We’re so lucky to claim him as our own Wisconsin icon, and thankful to the Hollywood directors who lent their talents to, once again, capture the fun of Wisconsin in such an entertaining and memorable way.”

“It’s always fun to go outside your comfort zone, and working with the Department of Tourism to shoot this commercial was just that,” said Ryan. “I’m proud to live in this state, I love its people and I’m so happy to promote Wisconsin tourism.”

To view the commercial, click here.

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