Rock River HOG hosts 15th annual Ridin’ to a Cure

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Over 2,000 motorcycle riders and fans will participate in the annual Rock River Harley Owners Group’s Ridin’ to a Cure fundraiser for breast cancer research.

The event will take place Saturday, Sept. 26, and will start at Wisconsin Harley-Davidson in Oconomowoc. The group hopes to raise more than $300,000 over the weekend, and since its inception has contributed more than $3,200,000 to research at the Medical College of Wisconsin.

"The Medical College of Wisconsin is deeply grateful to the Rock River Cancer Research Foundation for their support and partnership with the Medical College as we advance the war against breast cancer through scientific research," said T. Michael Bolger, president and CEO of the Medical College of Wisconsin. "The volunteers who make Ridin’ to a Cure possible and the ride’s participants who enthusiastically raise funds for cancer research all deserve our admiration and thanks."

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Saturday’s Pledge Ride leaves roughly every 15 minutes from the dealership’s property and riders participate in a 60 mile scenic tour through the Kettle Moraine area. The ride ends at the Olympia Resort where lunch, beverages, door prizes and live entertainment await the riders.

The ride is open to riders of all makes and types of motorcycles, there are no administrative costs and all proceeds are held by the Rock River Cancer Research Foundation.

For a minimum $40 donation, ride participants receive food, beverage tickets, entertainment, a commemorative “Betty Boop” bandanna. For more information visit

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