Recycling startup company earns double prize on Project Pitch It

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One in every four items placed in recycling bins aren’t accepted through municipal recycling programs, said Michelle Goetsch, co-founder and chief executive officer of Wausau-based startup ERbin. This came as a surprise to “Project Pitch It” moguls, who heard Goetsch pitch her startup company on Saturday’s episode of WISN-TV Channel 12’s Shark Tank-style TV show.

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