Planet Fitness partners with Kohl’s to open 10 new gyms in U.S.

The Kohl's Corp. headquarters in Menomonee Falls.

Hampton, N.H.-based fitness franchise Planet Fitness Inc. plans to open 10 new facilities this year adjacent to select Kohl’s stores throughout the country, the company announced Tuesday.

Those plans are the result of a strategic partnership between the company and Menomonee Falls-based Kohl’s Corp., which aims at increasing consumer traffic for both businesses.

“We continue to see our Rightsizing strategy as an important initiative to not only leverage our real estate assets but also drive traffic to our stores through key partnerships,” said Michelle Gass, Kohl’s chief executive officer during the company’s fourth quarter earnings call held Tuesday.

Each Planet Fitness location will occupy 20,000 to 25,000 square feet of space. Ten facilities are currently planned, with the opportunity for additional locations, according to a news release.

Planet Fitness currently operates and has more than 1,700 locations in 50 states, Washington D.C., Puerto RicoCanada, the Dominican RepublicPanama and Mexico.

“In today’s evolving retail landscape, our differentiated approach to fitness continues to drive traffic to shopping centers across the country, and with over 12.5 million members, resonate strongly with consumers,” said Chris Rondeau, chief executive officer at Planet Fitness. “We are excited to announce this initial expansion and partner with Kohl’s to drive new and complementary traffic to these locations, while introducing shoppers to our high-quality, judgement-free, fitness experience at a great value.”

This isn’t the only health-focused initiative currently in the works for Kohl’s. In January, the company announced a partnership with New York-based global weight loss company Weight Watchers, which recently rebranded as WW, to roll out a new line of products and services focused on the ever-growing trend toward health and wellness.

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Maredithe Meyer
Maredithe Meyer started as an intern reporter at BizTimes in summer 2015. She currently covers entertainment, sports, tourism and restaurants. In May 2017, she graduated with a journalism degree from Marquette University where she worked as an in-depth projects reporter for the Marquette Wire and Marquette Tribune.