Patrick Cudahy, a Wisconsin-based brand of Smithfield Foods, is beefing up its support of Summerfest with a new partnership that will introduce a bacon eating contest to the 11-day music festival.
The contest will fall on Friday, deemed Patrick Cudahy Day on the Summerfest grounds. During Patrick Cudahy Day, the first 1,500 Summerfest-goers who enter the festival between noon and 3 p.m. will be given free weekday admission, so long as they show an original grocery store receipt of one pound of Patrick Cudahy Sweet Apple-Wood Smoked Bacon.
Summerfest will also distribute Patrick Cudahy bacon hats to the first 5,000 attendees beginning at 5 p.m.
At 5:45 p.m., the bacon eating contest will kick off as contenders attempt to eat one pound of bacon as fast as they can on the Uline Warehouse Stage.
“We’re very excited to announce our partnership with Summerfest,” Mitch Cooper, marketing manager of Patrick Cudahy, said in an announcement. “Summerfest is one of the nation’s most time-honored traditions and we’re proud to be a part of it. We look forward to sharing in all of the concerts, fun and excitement with Midwest bacon lovers.”
Patrick Cudahy, named the “Official Bacon” of Summerfest, is also behind the FM106.1 Country Music Series, serving as the series presenter. The series will run from Wednesday, June 24, through Sunday, June 28, and from Tuesday, June 30, through Sunday, July 5, with a lineup that will include Florida Georgia Line, Keith Urban, Zac Brown Band, Carrie Underwood, Sheryl Crow, Thomas Rhett and other country stars.
Patrick Cudahy will maintain a presence on Summerfest grounds all 11 days at the Patrick Cudahy Say Hey Photo Booth, where festival fans can stage their own photos.
For more information on this year’s Summerfest lineup and schedule of activities, visit www.summerfest.com.
