The 15 Patch websites in southeastern Wisconsin and WISN Channel 12, both of which are media partners of BizTimes, have entered into a new partnership that will intensify local news and sports coverage throughout the region.
Patch and WISN-12 are combining resources and sharing content, and will be partnering on big stories and events all over the Milwaukee area. Both outlets also share content with BizTimes Media.
Because all Patch editors either live in the communities they cover or just minutes away, they are often first on the scene when suburban stories break. They will be able to provide more depth and story specifics to the WISN-12 news desk.
WISN-12 is the top-rated television news station in the Milwaukee market.
In addition, much of WISN 12’s suburban coverage will be featured on the Patch websites.
“Patch teaming up with WISN 12 is a win-win for both news organizations — and for our respective readers and viewers,” said Mark Maley, Patch’s regional editor in Milwaukee. “By combining what each of us does best, both audiences should see more coverage of suburban Milwaukee than ever before.”
“We always strive to bring our viewers important local coverage. Our partnership with the Patch will put more journalists in more communities to bring distinctive and relevant stories that impact the lives of our viewers,” said Ed Reams, assistant news director at WISN 12. “This partnership will strengthen our coverage on air, and help us report on multiple angles to stories that viewers will be able to get online and on their mobile phones.”