Our Daily Salt benefiting Hunger Task Force with holiday sales

Our Daily Salt, a locally-owned shop that handcrafts wooden housewares and kitchen wares, is ringing in the holiday season with a philanthropic push to raise funds for Hunger Task Force.


The shop, owned and operated by business partners Felisha Wild and Janelle Phalen, has been selling wooden ornaments cut in the shape of Wisconsin, with all proceeds benefiting Hunger Task Force.

The rustic ornaments, which cost $5, are made right in the shop with furniture grade plywood and feature maple wood on both sides, according to Wild.

The shop plans to continue selling the ornaments through the end of the year and anticipates selling at least 200, which will translate into a $1,000 donation to Hunger Task Force.

“We just thought we wanted to do something as a business to help the community at large as well as have something that was near and dear to our hearts, which is basically food,” Wild said. “We like food, and we understand that there’s many of us that don’t have enough food.”

Because Our Daily Salt specializes in products centered around food, Wild said her team wanted to benefit an organization also focused on food.

“I just thought it was a really good match for us – for our business,” she said.

The shop owners also wanted to give back to the community after receiving so much support in their first few months of operation, according to Wild.

Our Daily Salt, located at 3519 W. National Ave. in Milwaukee, opened in July and celebrated its grand opening in September, after being named winner of Layton Boulevard West Neighbors, Inc.’s 2013 Silver City Business Plan Competition.

The business’ first community fundraiser has been “really successful,” Wild said.

“People have really gotten behind us,” she said.

In addition to selling holiday ornaments in their shop, Wild and Phalen also plan to have ornaments available for purchase at upcoming markets and shows. More information can be found at http://ourdailysalt.com/events/.

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