Online retailer launches website

Lisa Kurtz, owner of The Basic Shop, recently announced the launch of the company’s website. TheBasicShop.com is an online only retailer that offers 75 products made by small companies from Wisconsin and around the U.S. “I strongly believe the basics in life do matter most and that is why The Basic Shop features bath, body and apparel with pure ingredients made by small companies who care,” said Kurtz. “I had the idea a couple of years ago when I realized I would love to support the companies that make some of the products I have used for years and fell in love with.”
Some of the products The Basic Shop carries includes lip balms, soaps, lotions, scrubs and beeswax candles, eco-friendly toothbrushes, organic cotton t-shirts, baby clothes and original art.