Notable Marketing Executives: Bridget Kraus

Vice President of Marketing / Walbec Group

With 18-plus years of marketing experience, Bridget Kraus is the vice president of marketing for the Waukesha-based Walbec Group family of design, engineering, and construction companies, which includes Payne and Dolan, Northeast Asphalt, Zenith Tech, Premier Concrete, and Construction Resources Management. She leads the companies in branding, marketing, and internal/external communications. 

With 1,750 team members across 18 regional offices, Kraus has jumped in to advance Walbec’s culture. She partnered with IT to launch a SharePoint site that streamlines internal communications and serves as a one-stop shop for information/resources.  

A member of the Women of Walbec employee resource group, Kraus was also on the committee to launch Walbec’s first women mentorship program. 

“I cannot remember an individual having such a profoundly positive impact on any organization in such a short period of time,” said Kurt Bechthold, chairman and CEO of the Walbec Group. “Bridget’s future is very bright. I am proud that she is part of Walbec.”

Kraus is the 2020-21 president of the Society of Professional Marketing Services (SMPS) Wisconsin chapter and a member of TEMPO’s Emerging Women’s Leaders and the 2021 Ronald McDonald House Charities Gala Committee.

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