Notable BIPOC Executives: Fe Cooper

Class of 2023

  • Category: Notable BIPOC Executives
  • Number of years working in your current industry: 10
  • Undergrad degree/university: UW-Milwaukee at Waukesha, currently working toward Business Administration degree

As organizations strive to employ a more diverse workforce, Fe Cooper, director of member sales and service at UW Credit Union has worked to recruit people of color to the organization — particularly in leadership positions. 

Since January 2022, Cooper has grown the credit union’s Milwaukee-area management team from one person of color to eight.

“Fe has made significant inroads with Milwaukee-area organizations to further support UW Credit Union’s recruitment pipeline,” said Amy Kriebs, UW Credit Union’s vice president of member sales and solutions.

She forged a partnership with BankWork$, an occupational skill development program through Employ Milwaukee that provides retail banking career training to underserved communities. Through this partnership, Fe has recruited four entry-level employees.

“In addition to her recruitment and support work, mentorship is a key part of Fe’s role,” said Kriebs. “She currently mentors five assistant branch managers, meeting with each monthly to discuss professional goals in their journeys to level-up as branch managers.”

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