About 11,000 Northwestern Mutual Life Insurance Co. Inc. agents and their families are arriving in Milwaukee today for the Milwaukee-based financial security company’s 133rd Annual Meeting of the Association of Network Representatives.
The visitors are expected to provide a $12.7 million boost to the local economy, including reservations for 12,789 hotel room nights, according to Visit Milwaukee.
“We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and chief executive officer of VISIT Milwaukee. “Northwestern Mutual represents one of the largest conventions of our year and has a tremendous impact on our area’s economy. We look forward to welcoming the Northwestern Mutual attendees to Milwaukee and creating great experiences for them while they’re here.”
Agents who attend the five-day event will network, mentor, learn, evaluate best practices and share ideas in an effort to improve the company’s national field force.
Meeting events will be held at the Wisconsin Center, BMO Harris Bradley Center, Hilton Milwaukee City Center, Hyatt Regency Milwaukee, InterContinental Hotel & Resort and Pfister Hotel. Activities have also been organized for employees’ families at the Milwaukee Art Museum, Discovery World, the Gift of Wings Kite Shop, Milwaukee County Zoo, Betty Brinn Children’s Museum and the Milwaukee Public Museum.