Northwestern Mutual sponsors premium space at Fiserv Forum

Will hold its annual meeting for the next five years at the new downtown arena

Northwestern Mutual Club Lounge, photo courtesy of the Milwaukee Bucks

Last updated on July 3rd, 2019 at 07:10 pm

Milwaukee-based Northwestern Mutual has secured a title sponsorship for a private, suite-level space at Fiserv Forum in downtown Milwaukee, the Milwaukee Bucks announced today.

Northwestern Mutual Club Lounges, which are located on the west side of the venue’s second level, include six units that are available individually or together as a event space for up to 180 people. They can be purchased for single-event Bucks or Marquette home games, and for limited concerts and special events. 

The company has also agreed to hold its annual meeting at Fiserv Forum for the next five years, starting with the 139th meeting in summer 2019. The week-long event, which draws over 12,000 visitors to the city, was previously held at the Bradley Center.

“Milwaukee is our hometown, and we’re committed to fostering a vibrant community here,” said John Schlifske, chairman, president and CEO of Northwestern Mutual. “Our financial advisors and their families have enjoyed watching the skyline of Milwaukee change in recent years, and we look forward to welcoming them to Fiserv Forum next summer.”

The suite level space on the arena’s east side is sponsored by West Bend Mutual Insurance Co. West Bend Lofts include private seating, all-inclusive dining and a lounge area.  

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Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.

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