Northwestern Mutual Life Insurance Co. is lighting up one side of the east office building at its downtown Milwaukee headquarters campus this week with the message: B4N CU17 – text language for “Bye For Now, See You in 2017.”
“It’s essentially the east building saying good-bye to Milwaukee,” said Northwestern Mutual spokesman John Gardner.
The 16-story, 452,000-square-foot office building, built in 1978, will be demolished and will be replaced by a $450 million, 32-story, 1.1-million-square-foot office tower that is expected to be complete in 2017.
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