Northwestern Mutual building says goodbye

Northwestern Mutual Life Insurance Co. is lighting up one side of the east office building at its downtown Milwaukee headquarters campus this week with the message: B4N CU17 – text language for “Bye For Now, See You in 2017.”

“It’s essentially the east building saying good-bye to Milwaukee,” said Northwestern Mutual spokesman John Gardner.

The 16-story, 452,000-square-foot office building, built in 1978, will be demolished and will be replaced by a $450 million, 32-story, 1.1-million-square-foot office tower that is expected to be complete in 2017.

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