Greensboro, North Carolina-based arcade game manufacturer Game Box Builders is making its entry into Wisconsin with the purchase of an industrial building in West Allis. Game Box acquired the 12,120-square-foot facility at 11600 W. Dixon St., according to a news release. State records indicate a Game Box affiliate bought it for $1.2 million from the Robert and Carol Goelz family trust. Game Box builds and sells arcade-style gaming cabinets, desks and other equipment. The company plans to use the West Allis building to fit its expanding needs and grow its national reach, according to the release. Paul Gervasio, Game Box operations manager, said the company aims to be up and running in West Allis by mid-November. It expects to produce and ship up to 500 game cabinets a month out of its new facility. It is in the process of hiring 10-15 people, but will likely hire more in the coming years, he said. Game Box selected the West Allis facility because of its proximity to one of its primary business partners, Banilla Games Inc., in Jackson. "Logistically, trying to meet their needs from North Carolina is kind of difficult," Gervasio said. "There's also the opportunity to get into the Midwest market more." David Buckley of Milwaukee-based The Barry Co. represented Game Box. John Schlueter of Frontline Commercial Real Estate represented the seller. “The industrial market is explosive right now,” Buckley said. “The Barry Co. is selling and leasing space faster than we can add more inventory. This deal and many others like it make it clear: everyone wants to invest in industrial property.”
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