Last updated on July 3rd, 2019 at 07:16 pm
The Milwaukee Brewers plan to erect a new statue of sportscaster and former major league baseball player Bob Uecker in the last row of the Terrace Level at Miller Park, to be unveiled and dedicated in April.
The statue will be evocative of the popular Miller Lite “All Stars” ad campaign, which was marked by Uecker’s famed tagline, “I must be in the front row.” In the commercial, Uecker ended up sitting in the last row.
The back-row statue, in a sitting position, will be located atop the Uecker Seats in Miller Park’s Terrace Level, Section 422. An open seat next to the statue will open up a new photo opportunity for baseball fans.
“Bob Uecker is synonymous with the Brewers, and his famous ‘I must be in the front row’ tagline is iconic,” said Brewers Chief Operating Officer Rick Schlesinger. “This statue will definitely become a destination for fans visiting Miller Park.”
The bronze statue, which will also have color effects, was designed by Brian Maughan, the artist behind the four statues outside Miller Park on the Home Plate Plaza. Those statues depict Hank Aaron, Allan H. “Bud” Selig, Robin Yount and Uecker.