New Resources Consulting

LOCATION: 1000 N. Water St. #950, Milwaukee, WI 53202


Year founded: 1992

Product or service offered: Management and IT consulting services; highly focused software development; hosted CRM and email.

Projected 2009 revenue: $15 million

CEO, President/Owner(s): Mark Grosskopf, president

Leadership team: Don Weber, vice president client relations; Dale Mittelstaedt, vice president Red Arrow Lab; Julie Melbye, vice president Microsoft practice; Mark Brehm, vice president enterprise solutions; Sam Catoe and Chris Downs, vice presidents; Mike Stone, vice president marketing; Suzanne Faase, recruiting manager.

Target clientele: Insurance, financial services, manufacturing, professional services and government.

Business organization memberships: PMI-Project Management Institute, MMAC-Milwaukee Metropolitan Association of Commerce, SIM-Society for Information Management

What has fueled your company’s growth? Our sincere desire to make each client successful. We take a long-term approach to each client that focuses us on doing the right things for our clients every time. Our clients recognize the value we bring and actively seek additional ways for us to positively impact their business.

What is the biggest obstacle to your company’s growth?

In today’s challenging economy companies are slower to make major decisions.

Do you plan any changes in your company in the upcoming months?

We are launching a new service that allows our software lab, Red Arrow, to partner with clients for their software development needs. This team of technology experts manage the complete life-cylce of software development. We have assembled a team of technology thought leaders who quickly respond to the ever-changing technology. We are able to limit the risk involved in software development through the use of our deep technical skills and proven development methodology. The bottom line is we are able to remove the distractions  of day-to-day operations. We focus the right amount of resources to get the projects done quickly without sacrificing quality.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

Steve Ballmer and Bill Gates for their leadership of Microsoft, Steve Jobs for his leadership in making Apple mainstream again and Jack Welch for his simple but direct approach.

What is the outlook for the business conditions of your industry over the next several months? We feel like the recovery has begun. We’ve seen an increase in demand that appears to be sustained.

What is your company’s key strategy for rising out of the recession?

Our philosophy from the beginning has been to be customer centric…in other words we focus on what matters most to our customers. Our long term approach to our clients has proven successful and we will do our absolute best to continue to bring innovative ideas, exceptional talent and a sense of urgency that help our clients succeed.


Congratulations from the strategic partner behind New Resources Consulting.

(414) 615-4950


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