New Berlin Sendik’s store to open Nov. 1

Sendik’s Food Markets announced that it plans to open a store in New Berlin on Nov. 1.
Sendik’s will remodel and occupy a 44,000-square-feet store space at the New Berlin Plaza at 3600 South Moorland Road. The store is part of the shopping center that was previously occupied by Lang and Kohl’s Food Store.  The mall will be renamed Sendik’s New Berlin Plaza. 
Sendik’s Food Markets is owned by brothers Nick, Patrick and Ted Balistreri, and sister, Margaret Harris. Their other stores are in Whitefish Bay, Wauwatosa, Mequon, Grafton, Elm Grove, Franklin, Germantown and Greenfield. The other Sendik’s stores in the Milwaukee area have different owners.
The New Berlin store will have 70 full time employees and 80 part time employees.
“We are delighted to welcome this upscale retailer to our fine community,” said New Berlin Mayor Jack F. Chiovatero. “I am pleased that Sendik’s has recognized the potential and opportunity that New Berlin has to offer our business community. This establishment will be a wonderful addition to our City Center – adding both an upscale grocery experience for our residents, as well as local job opportunities.  We welcome Sendik’s with enthusiasm and open arms. We couldn’t be happier.”
New Berlin Enterprises LLC, an investment group led by Devo Properties, purchased the 82,000-square-foot New Berlin Plaza shopping center last week. Current tenants in the shopping center include Goodwill Industries and Shorewest Realtors. 
New Berlin Enterprises also purchased three outlots currently leased to Taco Bell, Burger King and PNC Financial, and three residential properties along West Coffee Road. These properties are adjacent to the existing shopping center. 
The homes on those residential properties will be demolished to make room for a 17,000-square-foot expansion of the shopping center on its north end. Upon completion, Goodwill Industries will move into the new expansion space and Sendik’s will take over the current Goodwill space.  Goodwill is expected to move into the new space on September 1, 2010. 
“The expansion and renovation of the New Berlin Plaza is an ideal opportunity for Goodwill, especially with a high-quality grocer like Sendik’s anchoring the development.  Not only will we gain approximately 2,000-square-feet of store space, but also an improved entrance and drive-through drop-off, which will make shopping and donating more convenient for our community,” said Goodwill vice president of retail services, Vicki Holschuh.

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