More development planned for Pabst Farms

Last updated on July 2nd, 2019 at 11:00 am

Fitchburg-based S&L Hospitality, the company that operates the Hilton Garden Inn hotel at the 1,500-acre, mixed-use Pabst Farms development in Oconomowoc, plans to develop two more hotels, a 40,000-square-foot office building and a stand-alone restaurant in a joint venture with Pabst Farms Development LLC.

The development would be built on a 12-acre portion of the Commerce Centre area of Pabst Farms, located southwest of Interstate 94 and Highway 67. The site for the development is south of a Harley-Davidson dealership and west of the Aurora hospital that is under construction.

One of the hotels would be a 132-room, extended-stay hotel.

“More than likely a Staybridge (Suites),” said Eric Lund, chief operating officer of S&L Hospitality. Staybridge Suites is a brand of Windsor, U.K.-based International Hotels Group. It is an all-suite hotel brand for extended-stay guests looking for a residential-style hotel. There are 112 Staybridge Suites locations. The only southeastern Wisconsin location is under construction in downtown Milwaukee.

The other hotel at Pabst Farms will have about 100 rooms and will complement the Hilton Garden Inn and the extended-stay hotel, Lund said.

“It could be a Marriott product,” he said.

How many hotels will be built in Pabst Farms? Once the development and surrounding areas are built out, Pabst Farms could have four or five hotels, including a full service hotel, said William Niemann, executive vice president for Pabst Farms Development LLC.

Chicago-based General Growth Properties Inc. plans to build a regional shopping center in Pabst Farms, northeast of I-94 and Highway 67. The company’s original plans for that project included sites for two hotels, but in the latest plans for the shopping center the hotels have been removed said Jason Gallo, city planner for Oconomowoc.

Plans for the office building in the S&L Hospitality project are still in the works. It will probably be three stories tall and could be either a medical office building, or a regular office building, Lund said.

The restaurant will be a casual, sit-down restaurant. It won’t be a five-star restaurant, but it won’t be a fast food restaurant either, Lund said.

The Hilton Garden Inn, which opened earlier this year, has been very successful, so S&L believes Pabst Farms can support more hotels, especially as the massive development continues to build out, Lund said.

The Aurora hospital will help attract guests to an extended-stay hotel as family members will be coming for several days to see relatives at the hospital, Lund said.

The extended-stay hotel and the restaurant will probably open next year, Lund said. The office building and the other hotel will open later. S&L wants to see how the extended-stay hotel does, and how the hospital and retail development in the remainder of Pabst Farms affect the demand for hotels rooms, he said.


The Roberts Group Inc., a communications, advertising and marketing firm for health care providers, recently expanded its space in an 80-year-old building at 730 N. Grand Ave. in downtown Waukesha. The company had occupied about 10,000 square feet of space in the building’s first floor and lower level and last year purchased the building from Ty Taylor, president of Waukesha State Bank. Then the company renovated the second and third floors of the building, converting apartments into office space. Now the company occupies the entire 18,000-square-foot building. The additional space was needed to accommodate the growth of the company, which has gone from 27 employees to 35 in the last year, said facilities manager Andy Stenz. “We had been renting space across the street for seven of our people,” he said. Now all of the employees are in one building.


Brown Deer-based Bank Mutual Corp. plans to build a 3,370-square-foot branch at 5130 W. Rawson Ave. in the Fountains of Franklin Development. Bank Mutual has 78 locations, all in Wisconsin except one in Minnesota, and about $3.5 billion in total assets. The company also plans to build a 4,000-square-foot bank branch at 8400 W. Forest Home Ave. in Greenfield.


Granite Microsystems plans to double the size of its headquarters at 10202 N. Enterprise Dr., going from 18,000 square feet to 36,000 square feet of space. The company is a computer-based solutions supplier providing engineering, manufacturing, service and support to OEM customers.

Reinhart Partners recently expanded its office in the Lakeside North Building at 1500 W. Market St., upping its office space from 4,600 to 7,572 square feet. The company is an investment advisor with 23 employees managing about $2 billion in equity and fixed income assets for institutional and high net worth investors. The 20,000-square-foot Lakeside North Building is owned by Mequon-based Lakeside Development Co.


Milwaukee-based JBK Properties Inc. plans to build two retail buildings with a total of 27,392 square feet of retail space on a 3.6 acre site at the northeast corner of south Calhoun Road and West Greenfield Avenue. The currently vacant site was formerly occupied by a Sentry grocery store that was closed and demolished a few years ago.


Oconomowoc-based Brookstone Homes Inc. plans to build a 110-lot, single-family home subdivision on 30 acres at the former Kenosha Auto Transport site at 32nd Avenue and 40th Street.


Chanhassen, Minn.-based Snap Fitness Inc. plans to open a fitness center in a 3,000-square-foot space at 7226 W. North Ave. The company is opening several fitness centers through the metro Milwaukee area.

Theofilos Tselentis plans to open a Mediterranean restaurant in a 900-square-foot space at 7203 W. North Ave. Most of the restaurant’s business will be for take out and deliveries.

Barbara Behlke plans to open a two-room bed and breakfast inn in an 85-year-old home at 7127 Maple Terrace.


Hartland-based Batteries Plus plans to open a store in a 1,600-square-foot retail space at 6150 N. Port Washington Road. The company has more than 300 battery stores across the U.S.

Boerke Company

Benefits Inc. leased 17,664 square feet of space in the Brookfield Lakes Corporate Center, 250 N. Patrick Blvd., Brookfield, from Westminster Brookfield LLC.

CB Richard Ellis

High-Tech Institute Inc. leased 5,337 square feet of office space at 440 S. Executive Dr., Brookfield, from DBSI Executive Drive Lease Co. LLC.
Gutlass, Erickson, Bonville & Larson S.C. leased 6,806 square feet of office space at 735 N. Water St., Milwaukee, from Compass Properties North Water Street LLC.
Ally Staffing Inc. leased 1,400 square feet of office space at 6724 W. Morgan Ave., Milwaukee, from The Lichter Trust.
Ramesh Petrola leased 2,300 square feet of retail space at 1692-94 N. Van Buren Ave., Milwaukee, from Aditi LLC.
OfficeMax North America Inc.
leased 18,860 square feet of retail space at 1275 Capitol Dr., Pewaukee, from S&L Holding LLC.
SJW Bakeries LLC leased 1,800 square feet of retail space at 4920 S. 74th St., Greenfield, from Greenfield LP.
Layer One Media Inc. leased 1,172 square feet of office space and Branigan Communications Inc. leased 2,283 square feet of office space at 309 N. Water St., Milwaukee, from Water Street Lofts LLC.
IMS LLC leased 123,000 square feet of industrial space at 11100 W. Cleveland Ave., West Allis, from JDN West Allis Associates LP
Casual Male Retail Store LLC leased 3,500 square feet of retail space at Midtown Center, 56th Street, Milwaukee, from Inland Western Milwaukee Midtown 11 LLC.
Lifetime Brands Inc. leased 3,500 square feet of industrial space at W134 N5526 Cambell Dr., Menomonee Falls, from BREOF AIP Wisconsin LLC.
Integrated Enterprises Inc. leased 13,400 square feet of industrial space at 7760 S. 6th St., Oak Creek, from GWZ LLC.

Judson & Associates

Nick Tsioutsiolos leased 8,500 square feet of space at 171 S. 108th St., Hales Corners, from Michael Gonzalez & Partners.
Red Rock Distribution leased 3,600 square feet of space at 402 Travis Lane, Waukesha, from Waucom Partners LLC.
MTM Chemical leased 2,400 square feet of space and Gizmos & Gifts leased 1,200 square feet of space at 404 Travis Lane, Waukesha, from Waucom Partners LLC.
Kid-Do’s leased 1,450 square feet of space at 1230 Georgetown Dr., Pewaukee, from Wauwatosa Savings Bank.
Arteche PQ Inc. leased 3,660 square feet of space at 26864 W. Victor Road, New Berlin, from Anchor Management Service.
Clothes for Kids Inc. leased 1,200 square feet of space at 404 Travis Lane, Waukesha, from Waucom Partners LLC.

Mid-America Real Estate

Birthdays Plus leased 2,310 square feet of space in Highland Plaza, 8560 Brown Deer Road, Milwaukee, from 8600 Brown Deer.
Chipotle leased 2,250 square feet of space in One Mayfair Place at the northwest corner of Mayfair Road and Center Street in Wauwatosa from Midland 3521 LLC.

NAI MLG Commercial

Clarence Moore, a Sentry Foods store operator, leased 33,450 square feet of space in the Hales Corners Plaza, 5321 S. 108th St., Hales Corners.
Milwaukee Sporting Goods leased 11,500 square feet of space in Falls Commerce Center III in Menomonee Falls from Brookfield Real Estate Opportunity Fund.
AIS Technologies LLC leased 1,253 square feet of space at N112 W18741 Mequon Road, Germantown, from Wisconsin Development Corp.
Masterlink Training LLC leased 4,000 square feet of space at 17770 W. Liberty Lane, New Berlin, from United States Fire Protection Inc.


Brownstone Associates leased 1,176 square feet in of office space in 250 Plaza at 250 E. Wisconsin Ave., Milwaukee, from East Milwaukee Operating Associates LP.
Wachovia Securities leased 6,309 square feet of office space at 6980 N. Port Washington Road, Glendale, from Adelman Properties LLC.
Vandewalle & Associates leased 757 square feet of office space at 611 N. Broadway, Milwaukee, from Stonewater Partners.
The Law Offices of Peter Earle leased 1,236 square feet of office space in the First Financial Centre, 700 N. Water St., Milwaukee, from Allegiance Realty Corp.


CREcommercial real estate Transactions

Dickman Company

A&F Properties LLC purchased 9,922 square feet of industrial space at 518 W. Cherry St., Milwaukee, from Aardvark Enterprises LLC.

Judson & Associates

Centerpoint Properties purchased 36,111 square feet of space at 2450 S. 170th St., New Berlin, from 2450 Limited Partnership.
Manhattan Holdings LLC purchased 11,450 square feet of space at 1603 Manhattan Dr., Waukesha, from Michael and Lori Wolf.

New construction

Berghammer Construction Corp., Butler, recently completed The Corner Market at the intersection of Bluemound Road and Moorland Road in Brookfield. The architect for the project was Eppstein Uhen Architects. Berghammer also recently completed the construction of a 25,000-square-foot educational facility for the Academy of Learning and Leadership at 1530 W. Center St., Milwaukee. The three-story building was also designed by Eppstein Uhen.
Briohn Building Corp., Brookfield, was recently selected to design and build a 17,500-square-foot building for Scott’s Lawn Service at 820 Corporate Ct., Waukesha. In addition, Briohn recently completed the design and construction of a 6,840-square-foot prepress and camera room mezzanine renovation for HM Graphics Inc. at 7840 W. Hicks St., West Allis.

MEDC Loans

Alpha Source Inc. received a $500,000 MEDC loan to purchase a 31,945-square-foot warehouse and office building at 6619 W. Calumet Road. The company plans to build a 9,600-square-foot warehouse addition to the building, and plans to expand the office portion to 9,050 square feet.
Service Heat Treating Inc., 9320 N. 107th St., Milwaukee, received a $332,000 and a $340,000 MEDC loan to purchase two vacuum furnaces.
Fastech Fabrication received a $240,000 MEDC loan to purchase a 27,585-square-foot industrial building at 4200 W. Douglas Ave.
Expert Foundry Services Inc. received a $450,000 MEDC loan to purchase a 110,192-square-foot manufacturing, warehouse and office building at 918, 933 and 1004 W. Somers St.
First Place Dentistry LLC received a $336,000 MEDC loan to purchase a commercial condo and build a dentist’s office in the First Place on the River development at 106 W. Seeboth St.

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