Moore Oil merges with two other companies

Midwestern petroleum distributors form new firm

Milwaukee-based petroleum distributor Moore Oil Co. has merged with two other Midwestern distributors to form Lube-Tech & Partners LLC.

Des Moines, Iowa-based Boyer Petroleum and the distribution arm of St. Paul, Minn.-based Lubrication Technologies Inc. are included in the combination.

Lube-Tech has a combined 200 employees and distributes more than 20 million gallons of lubricants and chemicals to more than 7,000 customers in the upper Midwest. The company will mainly serve Wisconsin, northern Illinois, Minnesota, Iowa and eastern North Dakota, South Dakota and Nebraska.

Andrew Haag, president of Moore Oil, has been named vice president of sales and marketing for Lube-Tech.

Moore Oil was founded in 1945 and was previously owned by Scott and Andrew Haag. It served Wisconsin, upper Michigan and northern Illinois from three locations in Milwaukee, a location in Plover and a location in Burr Ridge, Ill. It had 70 employees.

“Andrew and I are extremely excited about the future for our employees, customers and community as we merge Moore Oil into Lube-Tech & Partners,” said Scott Haag, shareholder and member of the mergers & acquisitions team at Lube-Tech. “Our industry is rapidly changing, which requires our business model to change as well. The great number of talented people on our new team, combined with our size, scale and shared product and service offerings, will allow us to turn the challenges we face into great opportunities.”

Lube-Tech will continue to have central branches in Milwaukee, St. Paul and Des Moines.

“Our goal in bringing these companies together is to create a sustainable, multi-generational, family-owned business that will be a leader in providing petroleum solutions for the upper Midwest and beyond,” said Chris Bame, chairman of Lube-Tech. “We share a history as strong, family businesses that foster an employee- and customer-centric culture. Our shared mission is to continually help our customers accelerate performance while enhancing our community and the lives of our employees. By joining together, we’re positioning ourselves for accelerated growth and an exciting future.”

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Molly Dill, former BizTimes Milwaukee managing editor.

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