The two AmeriSuites hotels in Milwaukee are being converted to Hyatt Place hotels.
The two AmeriSuites hotels in Milwaukee, the 99-room hotel at 200 W. Grange Ave. near the airport and the 123-room hotel at 11777 W. Silver Spring Dr., are being converted to Hyatt Place hotels. Renovation work is underway at both hotels. That work is expected to be complete later this year, when the hotels will be re-branded as Hyatt Place. Hotel conversion projects for Hyatt Place typically cost about $2.5 million for each hotel, said Hyatt spokeswoman Amy Patti.
Chicago-based Global Hyatt Corp. acquired the 143-unit AmeriSuites hotel chain in 2004 and is converting many of its AmeriSuites extended stay hotels to its new Hyatt Place brand. More than 120 Hyatt Place hotels are expected to be in operation by the end of the year, including the two new locations in Milwaukee. AmeriSuites is an extended stay hotel brand. Hyatt Place is a lifestyle hotel in the select service segment of the hotel industry. Hyatt says Hyatt Place hotels place "an emphasis on stylish design, innovative services and high end amenities."
Hyatt launched the Hyatt Place brand last year calling it, "an innovative hotel concept with a strong appeal to a newly identified target audience who has successfully adapted to today’s 24/7 lifestyle. This group of travelers shares a mindset and way of life that revolves around seamlessly merging personal and professional activities." "Hyatt Place is the first hotel of its kind to cater to both the functional and emotional aspects of today’s business and leisure travelers," said Tom O’Toole, senior vice president of strategy and systems, Global Hyatt Corp.
The conversion project of the AmeriSuites hotel on Silver Spring Drive to Hyatt Place will upgrade the rooms including the addition of 42-inch flat screen TVs and new furniture, 24-hour food service, a swimming pool, a business center and a fitness center, said assistant general manager Julie Schulz. A manager for the AmeriSuites hotel at 200 W. Grange Ave. could not be reached for comment. In addition, Chicago-based RSC & Associates LLC plans to build a 122-room Hyatt Place hotel as part of its planned development in the Park East corridor in downtown Milwaukee. That project is expected to break ground soon.
