Milwaukee company launches vacuum haircutter

Last updated on July 2nd, 2019 at 10:03 am

Milwaukee-based New Life Ventures LLC has introduced the AirCut haircutter, a compact device with an on-board vacuum designed for people who want to cut their own hair at home with no mess.

"Cutting your own hair or your kids hair at home is a great way to save money, so we think the time is perfect for a product like this," Norm Yerke, president of New Life Ventures and the AirCut inventor said. "Our research indicated that people are sometimes reluctant to cut their own hair because they are afraid to mess it up, they don’t want to hassle with it, and it can make a mess. AirCut addresses all of those concerns."

According to Yerke, the AirCut  haircutter could save a family thousands of dollars and only pays for itself after a few hair cuts.

"It’s not just about saving time and money," said Yerke. "It’s about looking great. It’s about no whining kids. It’s about not making small talk with a barber. You can get a haircut as often as you want, get the same cut every time with no hassle and it’s super for quick trims in between haircuts."

Yerke’s engineering put a 46 mph vacuum inside a unit the same size and weight of a hair dryer. It comes with nine styling attachments, from half-inch to four inches, so users can get the same look every time. The product vacuum keeps hair clippings off shoulders, clothing and floor, Yerke said.

“It’s a tremendous value when you think of how much you spend driving to the barber, paying for haircuts and giving the barber a tip, it makes so much sense to use the AirCut haircutter instead. "

The AirCut haircutter retails for $119.95, with an introductory price of $99.95 through Oct. 1, and can be purchased at

"Our tests showed people wanted a product that is convenient and that you can’t mess up, so I designed the AirCut haircutter from the ground up," Yerke said. "You don’t need to get it cut shorter than you really want just so it lasts."

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