Milwaukee Biz Blog: Why a three-year-old should lead strategy on your next campaign

Some agencies perfect the art of the “yes man.” With a cheery nod and an overly energetic pep to its step, the company scampers off and does exactly what the client has outlined for it. Best. Agency. EVER. Right?

 

Maybe for the project launching, but a go-live isn’t the full barometer for success.

Read more in Monday’s Milwaukee Biz Blog by Bruce Dierbeck of BVK in Milwaukee.

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