LOCATION: 1600 Airport Rd., Waukesha, WI 53188
WEBSITE: www.Metalera.com
Year founded: 1980
Product or service offered: National manufacturer of perimeter roof edge systems and ventilation systems for the commercial roofing industry.
Projected 2009 revenue: $20 million
CEO, President/Owner(s): Gene Mallinger, president.
Leadership team: Tony Mallinger, COO; Joe Mallinger, director of information technology; Nick Mallinger, regional sales manager; Scott Kittilstad, V.P. of manufacturing; Tom Spaight, product manager; Joe Inzeo, lead engineer; Matt O’Hanlon, national sales manager; Angela Arndt, marketing manager; Eric Godfrey, customer service manager.
Target clientele: Education, government, retail, industrial, worship, facilities.
Business organization memberships: Waukesha County Chamber of Commerce; MMAC, SPRI – Single Ply Roofing Industry; RICOWI – Roofing industry committee on wind issues; AIA – American Institute of Architects; CSI- Construciton Specifier Institute
What has fueled your company’s growth?
Diversifying product offerings. R&D activities leading to new products and technology. Employee growth initiatives. Able to meet state of wisconsin building code for roof edge systems. Emphasis on creating national account relationships. Expanding OEM capabilities to national roofing membrane manufacturers.
What is the biggest obstacle to your company’s growth?
Needed infrasturcutre and resources, finding quality employees, rising health care costs, Obama and Doyle – rising taxes, fluctuating raw materials costs.
Do you plan any changes in your company in the upcoming months?
Adding to our sales force. New manufacturing equipment. Introducing new products
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?
N/A
What is the outlook for the business conditions of your industry over the next several months?
Industry continues to be down 30 percent and more but we are optimistic on matching last year sales.
What is your company’s key strategy for rising out of the recession?
Keep doing what we are doing, refining our sales force and adding techology to manufacture products quicker with lower costs and consistant quality.
Congratulations from the strategic partners behind Metal-Era Inc.
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