Meet Milwaukee-area entrepreneurs that are part of an increase in new business formation during COVID-19

When the COVID-19 pandemic hit and states implemented shutdowns, many economic indicators plummeted. New business formation was no different. “In the initial weeks of the shutdown, everything went into a deep freeze,” said Simeon Alder, a staff economist at the Center for Research on the Wisconsin Economy at the University of Wisconsin-Madison. In late March,

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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